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Business is conducted formally in The Gambia and a formal dress code is to be observed. Punctuality is expected. Business cards are catching on and advisable to bring along. Greetings are important and a formal handshake is the norm for men and women; it is important to acknowledge every member at a meeting. A personal approach to business is favoured and Gambians like to get to know the person with whom they are conducting business. Business hours are generally 8am to 4pm Monday to Friday.
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