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Business in Denmark tends to be conducted in a straightforward manner, though somewhat less formally than in other parts of Europe. Greetings are with a handshake (greet women first) and introductions are usually made using one's first name. Business cards are exchanged before or after the meeting. Punctuality is vital and if running even five minutes late be sure to call and apologise. Danes tend to be open-minded and friendly and one can expect some small talk at the start of a meeting on a range of topics. Dress should be smart and neat, without being ostentatious, and can be more casual than in most countries. English is widely spoken and understood. Business hours are usually 9am to 5pm Monday to Friday.
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